TheInformedChoice.com: Nipped, Tucked, & Ready for Its Mobile Closeup

Atlanta cosmetic surgery consultant Carol Martin had three problems:

1. Her site’s tricky-to-use Flash navigation was as hard for search engines to read as it was for humans… and it was even worse for those on mobile devices like iPhones and iPads, obviously.
2. She was unable to update her own site’s content without paying a webmaster to do it for her.
3. Her Flash-intensive e-commerce section was arranged so that each product was piled into the same page, which was all of course damn near invisible to Google and mobile devices. Since she’d switched from static pages to a Flash setup, her sales had fallen.

Our solutions:

1. Rebuild the menu navigation using jQuery to achieve better aesthetics, better functionality (it now feels like you’re tactilely moving the slider instead of just aiming and praying), better usability, and better search engine visibility. Plus it works on iPads, BlackBerrys, and other mobiles now, making the entire site accessible to users on the go.
2. Customize WordPress for her, empowering her to update any of her own content from any computer at any time without any middle man whatsoever. We even rebuilt her old design as a custom WordPress theme.
3. Convert Flash-based store into static pages, making each individual page capable of pulling in traffic from search engines and improving usability.

Simple as that: